February 3, 2020 by
GIPHY partnered with LinkNYC to display GIFs on their kiosks across New York City. The editorial partnership kicked off in January 2020 with new work by artists Julian Glander and Nina Tsur.
Artists were selected by GIPHY Arts to create work that encapsulates the unique 24-hour bodega experience that is second to none in New York City. Try your eye scanning the GIFs below to find the big apple apples, a statue of liberty figurine, sneaky bodega cats, a hot slice of cheese pizza and other iconic New York imagery hidden amongst the stacks of oddities and essentials.
Both “grabbing the essentials” and “Take_a_penny.gif” ran on LinkNYC displays in New York City during random fifteen second intervals over a two week period. The GIF works were commissioned in connection with Link’s #ArtOnLink program which aims to capture and celebrate life, beauty, and culture in New York City and runs throughout all five boroughs on Link’s 55” digital displays.